Product name change….’Receive Texts’ becomes ‘Direct Response’

We’ve decided to rename our ‘Receive Texts’ product to be ‘Direct Response’. This is to reduce the possibility of confusion between our product offering. Direct Response is perfect for marketing campaigns or promotional events, as it allows anybody to send texts to a fixed number, and have those texts forwarded to the customers as either an email or by our API.

It has always been the philosophy at to offer full two-way communications as standard across all our products. What we found is that some customers mistakenly assumed that they need the ‘Receive Texts’ product as well as either ‘Email to Text’ or ‘Web to Text’.

This should be a benefit to all our customers, and we’re looking forward to taking all our product lines forward into the challenging times ahead.

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