Today, with increased competition it is crucial for businesses to market and promote their products and services in a productive and effective manner. Although traditional forms of advertising are useful in promoting a product, the feeling of a personal touch is often missed. Most people use a mobile phone to communicate and to entertain themselves. They use mobile phones to make or receive calls, and to send or receive messages. SMS or short messaging service is one of the most innovative and modern methods used by people to communicate.
SMS is a popular and convenient way that people use to stay in touch. You can send a message through SMS to a single person or to many people. It is relatively economical and provides a platform to inform a large number of people with the single click of a button.
Most companies and organisations use SMS to update their clients on the latest offers and products offered by them. Although messages sent are not free, they prove to be cost-effective and very convenient. Sending the same message to many people at the same time is called bulk messaging. It is widely used by most marketing firms, advertising agencies, research companies and other organisations.
Bulk messaging offers companies a unique way of communicating with their employees and clients. It is also a personalised and appreciated mode of communication as the message is delivered directly to the recipient’s mobile phone. It is also a fresh way of greeting clients during the holiday seasons and sending special customised messages.