Mobile phones are the easiest way to stay in touch with others. Almost all people who are educated and have a source of income carry mobile phones. Naturally, SMS has become a popular form of advertising and marketing.
More than 90% of people read the SMS that they receive. Unlike emails, SMSs cannot be spam. When you send an SMS you can be relatively sure that the people will read your message. Through SMS you can reach out and communicate directly with the masses. No other method of publicity can offer you this level of direct contact.
Business organisations irrespective of their size are incorporating SMS into their marketing strategy due to these reasons. As a marketing strategy, SMS is gaining popularity over all other methods of advertising.
If you are an intelligent business person, you will undoubtedly appreciate the brilliance of this marketing strategy and employ it to enhance your business. The cost of sending SMS through a mobile network is quite high, but if you use internet SMS the process becomes much more affordable.
Bulk messaging is a very cost effective and trouble free way to market your product.
There are many companies who provide bulk SMS services. You can register with these companies online and have them send the bulk SMS after you reach a mutual agreement regarding the amount to be paid. You can then easily send bulk SMS through these companies to publicise your company and products.