SMS is considered to be the best method of marketing for many companies, to promote their products or to improve customer relationships. SMS is the modern mode of marketing and with the growing number of mobile phone users around the world it can be seen that SMS can be an effective method of communication.
The best advantage of marketing through SMS is that the message can be delivered to the required or selected people within a short time period, rather than calling them or e-mailing them which can be very time consuming. Moreover, SMS is very cheap and cost effective when compared to other sources of marketing like banners or posters. With the help of SMS, a supplier can send important updates and can introduce new products to its potential buyers. By doing this, the supplier can get an immediate response from the customers if they are interested in purchasing the product, or if they want more detailed information about a product. This helps the company save a lot of expensive mobile phone calls. The user-friendliness of the system is what makes it easy for people to get used to the system.
Bulk SMS can be accessed on both, computers and mobile phones. The popularity of marketing through SMS is growing substantially and for many new companies this kind of marketing strategy is very helpful as they need to spend money precisely to become well established in the market.