The internet has proven to be highly effective in many ways and so have mobile phones. Thus, when the online text messaging SMS service was launched, it was expected to take the world by storm. Internet SMS is used by many companies for many different purposes.
Firstly, advertising campaigns through internet SMS have proved to be more successful than email advertising campaigns. The basic reason behind this is that emails can be spammed and advertising emails do not always reach the mail list and so are seldom checked by the receivers.
SMS on the other hand is delivered directly to the mobile phone, generally carried around by the receiver most of the time. Another plus point is that SMS cannot be spammed and the general tendency is to read an SMS as soon as it is received.
Internet SMS is also used by many commercial organisations to stay in touch with their employees. For companies employing staff who work in the field away from the office, internet SMS is the cheapest way to stay in touch and keep them updated with the latest company developments.
Internet SMS is also used by companies to alert staff in times of emergency. Online text messaging can also be used to convey important messages to clients. The instant delivery and cheap overall cost makes it popular with a vast number of companies.