Advertising is the key to success for every business. Nobody can do good business without communicating with target customers. The greater the number of people that know about your company, the better will be the success rate of your company. To ensure better marketing, SMS is a very effective method.
Most of the people who are potential customers carry a mobile and more than 90% of people read the texts they receive. Therefore by sending 100 SMS messages you can inform at least 90 different people about your product. The money required is much less and the advertising is very effective.
Thus marketing through SMS has become very popular these days. Internet SMS is used for such ad campaigns, as internet SMS services are affordable and easy to obtain. Internet SMS is more effective compared to marketing through emails, as emails are longer and often spam.
SMS cannot be spam and messages are short and to the point which delivers the information directly to the customers immediately. This is the reason why internet SMS is also used for many other purposes too.
Many companies use internet SMS to send greetings to their customers on festivals and occasions to maintain better customer relations. Internet SMS is also used for obtaining instant customer feedback to ensure they do not lose their customers.
Internet SMS offers direct communication which is cheap and instant and this is the reason for its wide acceptance.