For any type of business to function at its best, advertising their products and services is a must. If you do not communicate with your target customers, it is very difficult to do good business. The more people are aware about your products and services the better your company’s performance will be. With the majority of people using mobile phones today, SMS can prove to be an effective means to communicate with your target audience.
Most potential customers usually carry a mobile phone with them and over 90% of people read the text messages that they receive. When you send an SMS message to 100 people, you can expect 90 people to know about your products. The cost required for sending bulk SMS is quite low so it is a very cost effective way of advertising. Due to these reasons, marketing with the help of SMS has become extremely popular.
As internet SMS service is easy to find and very cost effective. If we compare other popular type of marketing like emails or television ads, internet SMS is most effective method of customer communication.
To maintain a better relationship with customers, most companies use SMS for sending greetings, promotions and informing them of any changes in the services they offer. Internet SMS provides direct communication which is instant and cheap and thus it has received wide acceptance.