Along with advertising and promoting your business, communicating with your existing customer base plays an important role in the success of your business. You can spend large amounts of money on advertising your products or services, but if you do not know the response of the targeted customer, the campaign may be a failure.
Today, many people have a mobile phone and use it for communicating with family, friends and business associates. In addition, it can also be used effectively by your business to communicate and promote your different products and services to your existing customers and prospective leads.
SMS marketing is one of the newest and most innovative forms of marketing that enables you to establish a personal contact with the target audience. When you send an SMS to a mobile phone, you can be assured that the message will be read by the recipient only and not by anybody else. In a short period of time, SMS marketing has become very popular among advertising agencies, marketing firms and both small and big businesses.
Mobile phone providers charge you a fee for sending SMS text messages, which can increase the costs of your marketing campaign. However, there are many internet SMS providers who allow you to send any number of SMS text messages at prices that are cost-effective and less than those charged by the mobile phone service providers. Internet SMS is the cheapest and most effective medium to communicate with your customers directly and for other business purposes.