Marketers the world over are looking for innovative ways by which they can promote their business and gain visibility from larger audiences. Not only this, they are also looking for newer ways to increase and expand their current customer database and channels of selling their products and services to people.
Online text messaging has become something of a fascination for marketers the world over, as they get absorbed in this new method of promoting their company’s brand and gain responses from their target audiences as well.
Methods used in online text messaging
While online text messaging draws a lot of responses when initiated, there is no doubt that companies compete in order to make their promotional offers look more interesting and more reader friendly. In fact there are methods used by companies that attempt to make absolutely sure that the response rate is a hundred percent, and people do respond to their promotional attempts.
One such method is contests. Companies make use of online text messaging in order to promote their products or services through contests. Companies announce a big give away or a big prize, and by doing this, they collect a number of email addresses and other particulars of newer potential customers.
Another method could be the method of using special discounts. Promoters using the special discounts method contact a person on their mobile phone offering him or her a special discount amount on their next purchase online or even in store. This is done using a special discount code which has to be text messaged by the customer.
Promotion by online text messaging is a great way to get feedback for your product or service and at the same time it can also give you a lot of information about the latent and immediate needs of your target audience.