Some time back, Bistro Live, a group of restaurants carried out a bulk SMS campaign as a measure of company marking. The company paid £470 for the SMS marketing campaign. As a response to this bulk SMS campaign, over 2.7 percent of the SMS recipients visited several Bistro Live outlets and spent above £8,000.
At the moment Bistro Live has a database which comprises of above 10,000 customers who agreed to receive promotional offers of the company via SMS. Statistical data from uSwitch says that above 60 billion bulk SMS messages are being sent every year by companies in the UK for marketing.
The main reason behind this high commercial use of bulk SMS marketing is that its results are obvious and the cost is nominal. There is no other method of marketing where a company can directly communicate with the consumers at such an economical price.
Thus, SMS marketing has been taken up by smaller as well as large companies due to its efficiency and affordable pricing. If you want to reach out to large numbers of people at a reasonable price, then opting for bulk SMS marketing is the smartest way. So, use SMS marketing and enjoy the benefits like so many other companies.