Why marketeers should use SMS for mobile advertising

Over the centuries the most successful inventions have been the most simple. The same goes for technology – the more straightforward the application, the more likely it is to succeed. You won’t find a better example of this than in the field of mobile communications.

The rise of the mobile Internet and Smartphone apps has had a profound impact on mobile marketing campaigns. They have become increasingly complex as the larger brands try to outdo each other in their efforts to provide rich mobile content.

But is there really any need to reinvent a proven wheel just for the sake of it? With regards to mobile advertising, some of the most successful campaigns have been executed using good old fashioned SMS – the best example there is of “less being more”

According to research carried out by comScore during the last quarter of 2010 by, there are more than 100 million subscribers to SMS marketing services in the top 5 EU countries (UK, France, Germany, Italy, Spain). The research showed that SMS adverts reached almost 50% of the 230 million mobile users and that the most popular types of SMS adverts were product, service or brand-related.

SMS adverts for donations to charities reached almost 10 million consumers and more than 10% of subscribers responded at least once during a 3 month period. Coupons or discounts sent via SMS also received high response rates.

Why then, in the age of Smartphones and Tablets, is mobile messaging still a popular delivery medium?

  • It’s cheap – both for campaign executors, who can purchase SMS messages in bulk very cost effectively, and for consumers, who can send and receive predefined numbers of messages  as part of their contracts
  • It’s quick – SMS messages are delivered almost instantaneously
  • It has a wide marketing reach – all mobile devices support SMS
  • Is not reliant on 3G networks so campaigns are not reliant on good network coverage
  • It provides an easy response mechanism  – allowing for spontaneous decisions
  • It is easy to monitor the success of different campaigns
  • It’s direct – unlike mobile apps or mobile web pages, which require users to pro-actively access them, SMS pushes itself directly into the site of the consumer
  • It integrates seamlessly with e/marketing activities
  • It’s widely understood by everyone
  • It provides a positive user experience because messages can always be delivered

Targeted mobile advertising campaigns can be carried out quickly, efficiently and cost effectively using our effective PC to SMS or email to SMS marketing tools.
Once you have set yourself up with an account you can be running successful campaigns within minutes and reaping the rewards as a result.

Our PC to SMS and email to SMS products can be easily integrated into your overall IT infrastructure or corporate website via a developer’s API, thus complementing your overall e-marketing strategy.

Click here to find out more about who we are and what we do.

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