SMS continues to be one of the most popular and cost-effective ways of keeping customers updated. All mobile phones support SMS functionality and, unlike many Smartphone apps, it is not reliant on a 3G signal and, unlike other forms of e-communication, people do read their text messages.
With more than 50 million mobile phones in circulation in the UK alone and with mobile penetration exceeding 130% in Western Europe, the marketing reach for SMS based promotional campaigns is enormous.
While most business mobile contracts include “unlimited texts” as standard, in reality this means a fair-use policy of around 300 messages per month. If you frequently send more than 100 SMS messages per day, it is more economical and reliable to send your messages in bulk using an SMS aggregator.
Not only that, it is more cost-effective and efficient to keep in contact with customers and colleagues by SMS than by phone. By taking advantage of bulk SMS applications you can significantly cut back on the number of routine phone calls you make on a daily basis, reduce the number of queries you receive and free up staff time so they so they can undertake more fulfilling tasks.
Because it is so easy to setup and manage bulk SMS services using readily available online applications, we thought we’d share with you our top ten bulk SMS applications.
1. Promotional campaigns – Mobile phones are very personal, allowing you to build an accurate profile of your customers. Using this information, you can then carry out targeted campaigns to particular demographic groups – e.g. a special promotion on wedding dresses for unmarried females or information about holiday clubs for parents with young children. Targeted campaigns result in higher conversion rates.
2. Payment reminders –Free up resource by reducing the number of phone calls you make to customers reminding them an invoice is overdue or that their rent is in arrears by setting up an online SMS reminder service.
3. Delivery information – SMS is a great way of informing customers of an expected delivery time. By including a “reply” facility (allowing customers to requesting an alternative delivery time, for example) you will cut back on the number of wasted journeys.
4. Appointment reminders – the NHS loses millions as a result of people failing to turn up to appointments. SMS is an effective way to remind people of routine appointments. By embedding reply facilities, you can give customers the option to cancel if they no longer need the appointment.
5. Time-sensitive alerts – SMS is the quickest and easiest way to inform a large group of people – parents, for example, that school will be closed due to bad weather.
6. SMS broadcast – This is the quickest way to communicate general information to a particular group of people – sports teams, for example, telling them a match has been cancelled or rescheduled.
7. Calendar reminders – Not everyone has a Smartphone with a synchronised calendar. Sending employees SMS reminders of their daily meetings or appointments will improve your organisation’s efficiency.
8. Machine to machine alerts – SMS is a highly efficient way of alerting support engineers of a server or storage problem.
9. Business continuity – In the event of an incident occurring, how long would it take you to implement business continuity facilities? Using SMS to facilitate your business continuity
procedures will help minimise downtime and loss of revenue.
10. Voicemail notifications – Integrating SMS functionality into your overall communications infrastructure means you will never miss out on a business opportunity.
We provide bulk SMS facilities to a wide range of different industries and unlike our competitors we also provide personalised a replies facility with all our services at no extra cost. This means you can add a personal touch to campaigns because replies to received messages are delivered directly to the original sender and not a central mailbox or holding account, allowing you develop a rapport with your clients.
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