Eight reasons for incorporating bulk SMS into your direct marketing activities

While social media and web-based projects are all the rage with regards to current-day marketing activities, the whole process can be very “hit and miss” because you have no control over who will follow you on Twitter (or similar) or visit your website.

Direct marketing campaigns allow you to be much more targeted.  Having said that; email, once the most popular medium for carrying out direct marketing campaigns, has also been used to excess, so much so that the majority of us tend to delete emails we do not recognise without even bothering to read the message.

SMS on the other hand, another mechanism for carrying out direct marketing campaigns and for generating sales leads, is not always used as widely as it could be. SMS-based marketing campaigns are by far the most cost-effective and reliable way to send targeted messages to your customers and prospects, particularly if you want to target large demographic areas. Furthermore, if you regularly send out more than 100 messages per day, you will also benefit from wholesale pricing.

Unlike other forms of mobile-based advertising, SMS does not rely on the user having to click on a link to activate the service or access the message. It is very direct and pushes itself in front of your customers, who can respond if they are interested, or text “stop” (or something similar) if they want their details removed from the database.

What are the other advantages of SMS?

  1. Well for starters, it’s got a wider marketing reach than any other marketing medium. With more handsets than people in many western countries, cost effective direct marketing campaigns can be carried out on an international scale.
  2. It is extremely cost effective. It is much more economical, both in terms of time and money, to send text messages to a large group of people than to make a phone call.
  3. It’s easy. SMS-based marketing campaigns can be carried out online via a password-protected interface, or they can be integrated with your email system. This means that your staff can manage all their contacts from a single, centralised point.
  4. SMS is not dependant on 3G and messages are delivered almost instantaneously. What’s more, unlike other forms of communication, the majority of your messages will be read by your customers.
  5. SMS is unobtrusive because it provides users with a subtle way of making an enquiry without needing to enter into dialogue with a pushy sales person.
  6. Bulk SMS services include comprehensive reporting facilities, allowing you to analyse the success of different campaigns and your ROI.
  7. SMS is a great way to improve your after sales service – why not send a quick text messages to customers informing them when their order will be delivered, or to remind them of an appointment or meeting?
  8. Finally, SMS provides users with an easy response mechanism and it can be used to complement other forms of marketing, such TV or radio- based advertising.

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