The majority of people associate the term “reverse billed SMS” with premium SMS services, where more often than not consumers pay a fairly hefty price to receive alerts about the weather, football, other sports results or general informational updates.
This type of application is really useful if you want to promote easy- to- access services to your customer base but, unfortunately, the principle of reversed billed SMS has been widely abused over the years, with consumers being charged for messages they didn’t want to receive in the first place.
We want to tell you about our version of the application. We have turned the basic concept reverse billed SMS on its head because, with our version of the service, it is the original message sender who is charged for any replies they receive and not the receiver.
Why would the sender be willing to pay to receive these messages? Well, if we take the example of text notifications for emails (when you are out of the office) you don’t really want your customer to have to pay for replying to your message because it is not their fault you are not at your desk.
By combining our reversed billed SMS application with Microsoft Outlook email forwarding rules, you can be sure that you will always receive certain types of messages– a particularly useful feature if you need to monitor stock control or support messages, for example.
How does it work? Well, our bespoke messaging software will deduct the cost of each received message from your account (which is the same cost as for sending a message), even if the sender’s details are not logged on our database.
This neat application will complement a number of other email –to-SMS based services, appointment reminders, marketing promotions or job interviews for example, where you want to encourage consumers to reply but without necessarily incurring any costs.
If your customer is unable to keep their appointment, they can quickly reply to your message (at no charge to them) to rearrange or cancel.
If you are running a mobile-based marketing campaign (Christmas promotions, for example), SMS is a great response mechanism, but again, you might not want your customers to pay. If you combine our reversed billed SMS application with your marketing campaign, they won’t have to because you will be charged for each received reply.
Our reversed billed SMS service can also be used in conjunction with our personalised SMS application, which means that all message replies will be delivered directly to the original sender and not to an email inbox or central holding number, allowing you to build up a rapport with
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