SMS News

Businesses have always been encouraged to consider the benefits of SMS marketing after the success of a campaign led by Bistro Live restaurant group. Presently, the organisation has a record of over 10,000 customers who opted to receive promotional literature and offers on their mobile phones.

During a particular event, the latest text-based promotional strategy encouraged around 2.7 percent of receivers to spend a total of over £8,000 at the Bistro Live outlets. Editor of Mobile Marketing Magazine, David Murphy expressed this as “impressive”, especially as the company only paid around £470 to run the promotional campaign. Due to these impressive results, David greatly recommends that other small businesses utilise SMS marketing strategies to get the best results.

David Murphy said that the Bistro Live story makes clear the opportunity that mobile SMS marketing provides to smaller organisations. According to uSwitch statistics, approximately 60 billion text messages are sent every year by consumers in the UK.

With mobile phones being used by the majority of people, it would be ideal for organisations to promote their brand using SMS marketing strategies. Bulk SMS is one of the best features of internet SMS and allows the senders to send a single SMS to numerous recipients at the same time.

The field of marketing is getting more and more competitive and advanced. Companies are forever looking for means to market their products in more ways than one. Mobile marketing is one such method of marketing products. Mobile marketing has two ways of going about marketing products. The first one is to make phone calls and talk about the product. The other, is by the use of internet SMS.

An SMS is an extremely personal and effective way of communicating with the consumers. The advantage of using an internet SMS over actually calling your consumers is that it does not invade their privacy. It is however, highly effective in passing all the important information on to the consumer.

A survey conducted recently has further cemented this claim. According to the survey, the mobile marketing budget of big companies is going to grow by about 150 percent in the next few years. The survey has added that, even during the global recession this tendency will not slow down as mobile marketing is increasingly being viewed as the best way to market a product.

Mobile marketing is the most personal way of communicating with the buyer and mobile marketing with internet SMS as a tool looks like the future of marketing.

In this digital age, all businesses want to stay ahead of their competitors by using the best available marketing strategy and advertising tools. It is essential to promote the products or services of your business in a way that connects directly with your customers.

One of the best and most effective marketing tools available today is mobile marketing. This marketing tool allows businesses to connect and communicate directly with specifically targeted people. In mobile marketing, businesses can send SMS or messages directly to the mobile phones of their existing clients or prospects to promote their service or product. It can work for several reasons, such as informing the client of the last day of a sale or of special deals that are exclusive for them.

Mobile marketing is a targeted advertising method. This helps the business to communicate with only those that they feel will be interested in their product or service. It is also a personal way of getting in touch with the customers, as the SMS is sent directly to their mobile phone.

Nowadays, most things can be connected to the internet and the same holds true for mobile marketing. With the help of the internet, it is now possible to send SMS messages to a mobile phone using your present email application such as Outlook or Lotus Notes. Here, the email typed by you is sent in the form of an SMS to the mobile phone and does not require any installation of external software.

The email to SMS and online text messaging service is an effective marketing medium to connect directly with your clients.

Mobile phone users across the globe now easily exceed the number of internet users.

SMS or Short Messaging Service is becoming extremely popular these days. Many mobile phone users exchange text messages with others as it is the easiest way to communicate. At such times, companies can greatly benefit if they use the technique of SMS marketing. Large companies can easily communicate with their clients and employees by using the bulk messaging service. By using a bulk messaging service, you can send a single message to multiple recipients at the same time.

The SMS marketing strategy offers great solutions to corporate companies and enables them to reach a wider audience very easily.

It becomes very easy to reach the target audience through SMS. Today a mobile phone is carried by almost 90% of people out of which more than 85% of people actually read the messages that they receive. To reap maximum benefits out of mobile marketing the content plays an important role in advertising your brand.

2008 has seen more phenomenal growth in the number of text messages that are being sent. The Mobile Data Association (MDA) published its research findings for July -September 2008 yesterday.

The figures show that in Q3 2008 there were 38% more texts sent than in the same time last year.

Interestingly, MMS is still a very small fraction of all the texts that are sent – we’re now sending 1.5 million MMS’s per day,  compared to 217 millions SMS’s. This growth is being driven by new devices and services, adn is expected to continue as strongly for the foreseeable future.

According to Berg Insight, the number of machines that have a connection to one or more mobile networks will grow by over 34% this year.

This will mean that over 14 million machines will be connected by the start of 2009, and this number is set to grow by 33% each year to 2013.

“The total number of mobile network connections used by machines now equal that of a medium-sized European country. While the market for personal communication has reached its saturation point, the machine communication market will continue to grow for many years to come.”, commented Tobias Ryberg, Senior Analyst, Berg Insight.

A new study has highlighted the importance of SMS when it comes to reaching out to today’s tech-savvy consumers. The new ExactTarget study has outlined six distinct personas while measuring how each of them interacts with different media. Here are highlights of the research report:

Wired Users – About 20 percent of them subscribed for various marketing communications via SMS (importantly, more so than any other group), but they wish to receive texts for urgent customer service issues only. These include key travel updates or financial alerts.

Young Homemakers – Over half of them make use of social networks as well as SMS during the day. Direct mail and e-mail are also among their preferred marketing channels or avenues.

Retired – About 94 percent of them have been influenced by some kind of direct marketing.

College Students – Being very tech-savvy, they are finicky about private communication channels like SMS and social networks from a marketing point of view.

Teens – They are more likely to buy from direct mail, and then followed by e-mail, SMS and social network sites.

Established Professionals – Women, within this group, are more likely to use digital media channels such as IM, SMS, and networking to communicate with family and friends. But men use these media more to shop online.